The popularity and consumption of video content have grown beyond bounds over the past decade. Penetration of high-speed internet along with affordable smart devices has made it possible for people to easily watch video content online.
Video is the primary source of information for over 66% of people. More than 500 million people indulge in watching videos on Facebook daily. You will be surprised to learn that the leading video search engine platform YouTube uploads over 300 hours of video content to its platform every minute.
Music plays an important role in creating a good video that can help to invoke the right emotions from the target audience. Choosing the right music from millions of songs available online can be a tricky job, but with some practice, you can just hit the right spot. Understanding the intricate role played by music in any video is very important.
Without the right music, a perfectly shot video will not seem perfect, no matter how well you work on the other aspects of video creation. Let’s learn some effective tips to help you add music to your video and make it a hit.
1. Distinguish Between the Foreground vs. Background Music
Figuring out the perfect music for your video requires an in-depth understanding of the foreground music and the background music. Foreground music is primarily added in videos that show people involved in an activity, and the conversation element is very minimal. This music is the main audio of the video clip. You will witness little to no dialogue in these types of videos.
Background music, on the other hand, is not intended to be the main focus of the video. It’s added to complement the video.
2. Choose the Right Track for Your Video
How do you find the right track from millions of music tracks available online? Well, this is a highly subjective question. The first approach is to understand the type of emotion you want from your target audience after they watch this video. You need to have an idea about the importance of music in your video, and then accordingly, you can find the right tone.
Before you start adding any audio to your clip, just play it multiple times to understand what kind of reaction you are expecting from your audience. Usually, videos that have a positive theme are better suited to audio that is in a major key. The goal here is to add happy and peppy songs to get positive emotions from the audience. One can go with a somber tone for a serious video. Similarly, dissonance can provide tension.
3. Find the Right Tools to Edit Your Songs and Videos
Having the right editing tool can make your video stand out and keep your audience hooked to their screens. Popular video editing applications allow you to easily add music to your video. You can then individually edit the music you are adding to your videos on their dashboard. It is easier to add multiple tracks and edit your videos using the right editing tool. It can help you create a catchy video within minutes.
4. Understand the Importance of Music
Before you jump into finding the right track for your video, you need to understand the importance of music and its role in your video. In any video, the primary focus is either the visual information being show or the conversation taking place between people.
If you are looking to share important information using your video, then go for a piece of music that can help amplify your communication. The primary focus should be supporting your video content using music. If you are focusing on the visual aspect of the video, then understand what type of reaction you are looking for and accordingly add a piece of music.
5. The Right Volume Intensity
Something as little as the level of volume can be a game-changer for your video. You must focus on getting the volume for your video right. You must’ve realized that the foreground music is usually louder than the background audio. If music has a significant role in your video, you must choose a relatively higher volume so that your audience can connect to it better.
If you are using background music in your video, you need people to hear the video’s actual content, and the volume should be comparatively lower. You can easily experiment with the volume levels to find the right intensity for your video clip and then publish it for the public. You can take multiple opinions and feedback into account from your friends, colleagues, relatives, etc., before finalizing the right volume.
6. Understand the Legality
Before choosing any music for your audio, it is very important to know the music rights for your track. Is it free to use, or does it have a copyright? You should be very careful about the music that you are using and its legality. Not using copyright-free music might land you in trouble. You can easily download music from YouTube’s royalty-free music library and add music to your video.
You can filter for free music using the ‘creative commons’ license label. Most of these tracks are free to use as per your requirements. All you have to do is give credits to the original owner or composer.
7. Free or Paid Songs?
Another important consideration that you must be mindful of before adding any music to your video is whether you want to use a free song or a paid track. Depending on the budget and requirements of the video, you can make your decision. If you want to add a unique song to your video from a professional artist, you might have to pay to use that song.
You can easily check out some reputed websites that sell music licenses. They have a diverse range of music in their catalog that you can pay for and use in your videos. You will not have to worry about any legal issues if you are sourcing music from these reputed platforms.