Battle in Australia and Facebook

Australian Prime Minister Morrison has asked Prime Minister Narendra Modi to broaden efforts to increase support for his media code, which wants to pay a big tax for the content. What is on Dao and what is hidden next? In January, Google threatened to remove its search engine from Australia, and Facebook warned that it could stop Australian users from posting or sharing news stories. Australian Prime Minister Scott Morrison said in a tweet that he spoke to Indian Prime Minister Narendra Modi a day earlier on issues and also discussed the progress of his media platform Bill.

Morrison has launched a global diplomatic offensive to support Australia’s proposed legislation forcing internet giants Google and Facebook to pay media companies for news content to be published on its platform. He is also scheduled to talk to Canadian Prime Minister Justin Trudeau.

Initiative and push back: The proposed law, ‘News Media and Digital Platform Mandatory Bargaining Code Bill 2020’, mandates a bargaining code intended to force Google and Facebook to compensate media companies for using their content. is. This law sets an example in regulating social media in geographic areas and can be closely watched around the world. Australia’s opposition Labor Party on Wednesday backed the bill in the House of Representatives, paving the way for Senate approval and possibly legislation soon. Meanwhile, even Google has signed an agreement with Rupert Murdoch’s News Corp, Facebook. It has 17 million users in Australia.

On a Facebook post on Thursday, Morrison wrote about the big tech firms, “They can change the world but that doesn’t mean they should run it.” We will not be intimidated by this act of bullying by Big Tack and are trying to pressurize Parliament as it votes on our important news media bargaining code. “He further wrote that we are regularly with leaders of other nations Are in contact with We will not be afraid. Likewise when Amazon threatened to leave the country and Australia lured other countries together to tackle the publication of terrorism material on social platforms.

Australian legislation: In 2017, the Australian Competition and Consumer Commission (ACCC) recommended a voluntary code aimed at addressing interactions between major digital platforms and media businesses. On the basis of these recommendations, the Australian Government in 2019 introduced various stakeholders and the A.C.C.C. Was asked to develop this voluntary code. However in April 2020, A.C.C.C. Reported that businesses were unlikely to reach an agreement voluntarily. The government then asked it to draft a mandatory code. The draft law was issued last July and the government subsequently introduced the bill after making some important amendments.

Google and Facebook need a provision to enter into payment negotiations with media companies. If no agreement is reached then an arbitrator should be bound or face heavy fines. Intermediaries are considered important for small publishers that can withstand an interaction with platforms. Google has now retreated, but the basic logic of both companies is that the media industry was already benefiting from them by digital platforms and the proposed rules will expose internet companies to unbearable risks of financial and operational risks. The media market had reported that Facebook plans to roll out its News Tab feature (available in the US since 2019) for which it has a possible tie-up with ‘The Guardian’, ‘The Economist’ and ‘The Independent’ Can do.

At the same time, Google is also proposing its news platform ‘Google News Showcase’. The main goal of both these platforms is to finalize payment deals with News Outlets. Google said news showcases that would include packages and stories from participating publishers through a story panel and would appear within Google’s news products. Google News Products has 450 publications in a dozen countries. In fact, this battle in Australia is centered on how companies will control to maintain their payment process