Corona has changed its way of buying cars, while companies like Maruti and Tata have made changes

The corona epidemic has brought a big change in the way cars are bought and sold. Major automobile companies in the country are resorting to a digital platform to boost sales. Companies have taken these steps at a time when consumers who want to buy vehicles are reluctant to visit showrooms for fear of infection. Realizing this, carmakers Maruti Suzuki, Hyundai, Honda, Kia, Toyota, Tata Motors, Mahindra & Mahindra and Mercedes-Benz have launched a new strategy to increase sales.

Maruti’s ‘physical’ project

Maruti Suzuki has adopted a mixed ‘physical’ approach to sales at the dealership level. Of the 26 items related to car buying, 24 have been digitized. It does not just include test drive and delivery. The company said it had a digital account of 40 percent of the total inquiries. To help with the car buying process, the company has over 1,000 digital touch-points nationwide, from inquiries to bookings. The company has partnered with Google and Facebook to bring digital expertise to the vendor level.

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Tata’s ‘Drive to Find’

Tata Motors launched its e-commerce platform ‘Click to Drive’ to promote unrelated vehicle sales. According to the company, currently 40 percent of consumers are coming to the company through digital media. This is higher than last year. South Korea’s Kia and Hyundai have also promoted digitization, keeping in view the current situation.

Click on Hyundai to buy the portal

Hyundai Motor India says consumers are now buying products like vehicles online. The company is offering a click-through option to buy the portal to facilitate the sale of its cars. The company’s managing director, S.S. Kim said, “I think it’s a great option for consumers in the current situation.”

Online demo

Most auto companies are offering online demos to buyers on their digital platforms. This includes product demos, incentives for online showroom visits, e-brochures, e-quotes, etc. In addition, companies are training their dealers to sell vehicles online. At the same time, relationship managers at dealers have been trained to attend video calls.

Inquiry into the luxury car increased rapidly

Online inquiries are growing rapidly in the luxury car segment. According to Mercedes-Benz, we have had positive feedback since the launch of the online platform. Inquiry is on the rise. Ordering a car by 2025 will make it easier to order food, the company said. By 2025, we expect to get 25 percent of total sales online.

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