Maruti Suzuki, the country’s largest carmaker, is best known for its affordable and good cars, and today the company has set another new record in its name. Maruti Suzuki today announced that it has crossed 5 million units in rural markets. Maruti Suzuki also claims that the rural market contributes 40% to the company’s total sales.
The company has presence in all major cities of the country and has over 1,700 stores in rural areas of Maruti Suzuki. The company has been busy expanding its business in rural areas for the past few years. If you look at the company’s sales figures here, it has risen from 10% in fiscal 2008-2009 to 40.9% in fiscal 2020-2021.
Shashank Srivastava, Senior Executive Director (Marketing & Sales) of Maruti Suzuki India Limited (MSIL) said, “Rural markets have a special place in our business. Although rural market consumers have similar aspirations for metropolitan areas, they need more. Needs attention and care. “
Srivastava points out that Maruti Suzuki India Ltd shifted its focus to rural markets in 2008. At the time it was noted that business in rural areas had been at least affected by the global economic crisis of the time. At the same time, the small and compact car segment gave the company plenty of power. In other news, the company is preparing to introduce the next generation models of some of its cars in the domestic market, including Maruti Alto, Celerio and Vitara Brezza.