Companies like Honda, Yamaha, KTM, Bajaj, Java and Kawasaki are trying their best to compete with Royal Enfield. However, Royal Enfield has won its glory in the 251 to 500cc motorcycle segment. It remains the best-selling bike company in this segment. Looking at data from April to November 2020, Royal Enfield occupies 95 percent of the market.

Royal Enfield defeats everyone
The company sold 3,11,388 motorcycles from 2020 to April, several times more than rivals. Bajaj + KTM, second on the list, sold 9,870 bikes. Royal Enfield had a market share of 94.65 per cent, while Bajaj KTM had to settle for just 3 per cent.

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Third on the list is Honda, which launched the Honda Hennessy CB350 in the 350cc segment a few months ago. Honda sold 5,357 bikes in the 251 to 500 cc segment this month. Similarly, TVS + BMW (sales of 2,189 units) came in fourth and Mahindra fifth. Mahindra Mojo 300 has been sold in this segment with 179 bikes sold.

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This best-selling model
Although all of Royal Enfield’s bikes are popular, consumers are increasingly buying the classic 350. The company recently launched the bike in two new colors, the Orange Ember and Metallo Silver. The bike gets a 346cc single cylinder, 4-stroke, air-cooled fuel injection engine that produces 19.1bhp of power and 28Nm of torque. In addition, the company also sells bullet 350 and more recently Meteor 350.