According to a report by Counterpoint Research, the domestic consumer electronics brand Boat Indian Trolley Wireless Studio (TWS) is expected to hit the market again by the end of Q2 2021. According to the report, this is the fourth consecutive quarter that the company has maintained its lead in the country, growing 426% year-on-year. In the quarter, the boat accounted for 37% of the country’s total TWS shipments. According to the report, aggressive marketing, celebrity endorsements and ‘value for money’ have been cited for the company’s continued growth.
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According to Counterpoint Research, the Boat’s AirDops 701, AirDops 281 Pro and AirDops 481V2 helped maintain its dominance in the Indian TWS market. According to the research, Flipkart’s Big Saving Days sales growth in the second quarter also increased its inventory for its popular Model AirDrop 131.
TWS Market in India Q2 2021 Trend
Overall, the country’s TWS market has seen a 68% YoY growth in Q2 2021. The reason is to make the product available at affordable prices. The report highlights how more than 40 brands have entered the market since 2020 and how many other brands, including Nothing, Dijo and Micromax, have recently become an important part of this market. Tried to get the part.
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In Q2 2021, sales of earphones increased by 60% from Rs 1,000 to Rs 2,000. After the boat, OnePlus and RealMe Q2 fell to second and third in 2021, respectively. On the other hand, domestic company noise grew 117% year-over-year and rose to fourth place, while pTron came in fifth.
