India’s smartphone maker Micromax is going to make a comeback in the smartphone market once again. The company plans to launch at least 20 new handsets by the end of the next financial year. According to Business Today’s report, the company’s smartphone could be launched by next month. Micromax co-founder Rahul Sharma told the publication that the company intends to regain its place in the smartphone market through several handsets to be launched in the future. Sharma also dismissed the notion that Micromax planned to withdraw in the wake of anti-China sentiments. He said that the company was working to make a comeback in the smartphone market.
he said, “When the US-China trade war started a year ago, we felt that it can make it an opportunity globally. India This anti-Chinese sentiment in China is recent and you cannot plan to launch smartphones overnight. “
Micromax was a major smartphone player before Chinese brands arrived in India. Micromax also overtook Samsung in terms of stake. Many Indian companies such as Micromax had left the market after the arrival of Chinese companies.
Micromax and other Indian companies are now placing big bets on the Indian government’s PLI scheme which aims to help domestic companies. According to industry body ICEA, Lava, Dixon, Micromax, Padget Electronics, Sojo, UTL and Optiemus have lined up to benefit under the Production-Incentive (PLI) scheme.