USA Cricket Enterprise (ACE) has announced that the Knight Riders franchise will play a major investor role in their major league cricket. With this investment, Knight Riders has entered the world’s largest media market. Teams of the Knight Riders franchise play in the Indian Premier League (IPL) and the Caribbean Premier League (CPL). Bollywood star Shah Rukh Khan is the co-owner of the Knight Riders franchise.

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Vijay Srinivasan, one of the co-founders of ACE believes that this league promotes cricket in America. Srinivasan at Cricbuzz said, ‘We are very excited that the Knight Riders will be a part of this league cricket. It benefits cricket in America. It is good that they are joining us from scratch. Their investment also validates our plans. This is a long-term investment in the future of American cricket.

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Last year, Knight Riders CEO Venky Mysore said he was accepting offers to invest in all sports leagues in the world. Mysore told Cricbuzz, ‘America is the world’s largest media market, giving us completely different opportunities. We think the market for cricket in America is better. In the US, there are brands that view cricket as their advertising platform. ‘