Tokyo Olympics: IOA breaks deal with Chinese brand Li Ning, seeks new sponsors

The Indian Olympic Association (IOA) hopes to find a new kit sponsor for its Olympic team by the end of this month after it broke a “public sentiment” deal with Chinese sportswear manufacturer Li Ning. The IOA on Tuesday removed Li Ning from its official kit sponsor, saying Indian players will wear unbranded clothes for the Tokyo Olympic Games, which will be held from July 23 to August 8. But on Wednesday, IOA President Narendra Batra said the search for new sponsors was underway in a limited time.

Batra told PTI, “The process of finding new sponsors is in progress but we have very little time. We don’t want to put pressure on anyone and we don’t want to put pressure on them. By the end of this month, we will decide whether or not our players wear unbranded clothes. We have to get it ready and hand it over to our players as soon as possible. ”Last year, Chinese companies were discouraged.

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According to information, the sports minister then advised the IOA to sever its ties with the company. The IOA chief said the decision to remove Li Ning as a sponsor was made in the public interest. “I don’t want to name any company or anyone, but we have taken this decision after criticism from all sides, including the media.

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