Flipkart has introduced the Flipkart Camera in its app. The e-commerce site says that Flipkart camera enhances the shopping experience. Flipkart says this new feature allows users to ‘experience’ any product before they buy it. That is, the user should be able to know what the product actually looks like.
The Flipkart camera further enhances the online shopping experience
Flipkart says its customers have the need and opportunity to bring real-life buying experience using technologies such as Augmented Realty. The Flipkart camera wants to make the online experience more attractive and profitable for consumers. Also, it tries to help customers make better decisions.
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Consumers are increasingly using augmented reality
According to Flipkart, consumers in categories such as furniture, warehouses and large items want to understand the size and design of the products before making a purchase decision. Using the Flipkart camera, customers can take a visual and product 3D experience. Flipkart believes it works well in the bare category. This new feature in this section works to remove gaswork while boosting customer confidence. Flipkart says that with the increasing penetration of smartphones, there has been an increase in the use of augmented reality among consumers.
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