Maruti Suzuki launched its subscription service in September last year. In this service, customers have the option of owning a Maruti car without having to buy it. Maruti’s pilot subscription started from Gurugram and Bangalore and later expanded to Delhi-NCR. Maruti’s subscription program has now been launched in 4 other cities (Jaipur, Indore, Mangalore, Mysore). The service is now available in 19 cities across the country.
Maruti’s subscription program acts as a platform
Maruti Suzuki’s subscription program serves as a platform for offering customized car subscription products through various partners. Currently, the subscription platform is offering products through these 3 subscription partners, Oryx Auto Infrastructure Services Limited, ALD Automotive India and Miles Automotive Technologies Pvt.
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Maruti Swift in fixed monthly subscription of Rs 14,176
Under this program, Maruti Swift cars are available for a fixed monthly subscription of Rs 14,176. At the same time, Maruti Ignis is available for a fixed monthly 13,019 subscription and WagonR customers at Rs 12,325 per month. Customers in the program also have the option to choose between white or black registration boards.
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In the White Plate subscription, the car is registered in the customer’s name.
Customers can choose between Maruti Arena and Nexa. These cars include Wagner, Swift, Desire, Vitara Brezza, Ertiga, Ignis, Baleno, Ciaz, S-Cross and XL6. On a white plate subscription, the car is registered in the customer’s name. There is a tenor option of 12, 24, 36 or 48 months. It produces 10,000 km, 15,000 km, 20,000 km and 25,000 km annually.
However, in black-plate subscription, the car is registered in the name of the subscription partner. In this, the customer gets the option of 12 months, 18 months, 24 months, 30 months, 36 months, 42 months or 48 months. The service annually covers 10,000 km, 15,000 km, 18,000 km and 25,000 km.
